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Wednesday, July 4, 2012

The Amazing Spider-Man breaks the record for a Tuesday opening in North America

Sony took a gamble and a half by rebooting the Spider-Man franchise rather than pressing ahead with Sam Raimi’s proposed Spider-Man 4, but right now, we suspect it’s champagne all round in the studio’s boardroom.

In a single day, The Amazing Spider-Man took a reported $35m at the box office, which breaks the record for a Tuesday opening. It’s some way off the opening day record set by Harry Potter And The Deathly Hallows Part 2 last year ($91m), and below that of Spider-Man 3 ($59.8m). However, opening on a Tuesday was always likely to dampen the figure, and The Amazing Spider-Man should bring in a major chunk of cash across the July 4th holiday in America. By next Monday, the film may well be in the $150m region, if not more.